PCTuning fórum

flanker píše:No na něco nového si myslím téměř dva roky počkáme. Letos dopadne snad jen Carizzo a enbo hned zkraje 20145, ale to je takový ten šedý střed...

Rory Read: Everyone knows that Bulldozer was not the game changing part when it was introduced three years ago. We have to live with that for four years but Zen, K12 we went out and got Jim Keller we went out and got Raja Koduri from Apple, Mark Papermaster, Lisa sue. We are building now our next generation graphics and compute technology that customers are very interested in and they’ll ( referring to the next generation graphics and compute architecture) move to the next generation node and they’ll be ready to go.

There’s very few people who know how to create server chips, you know Jim Keller has a lot of experience in that space.
You get Zen and K12. Capture ARM before it happens. I can swim backwards on mobility and try and go into cell phones, when the margins are going down and the competition is tough or we can try and look out and say where are the opportunities ? and Lisa and her team are identifying. That’s how we’ve transformed AMD. Better efficiency, better model, look to the future.

ARM architecture leadership, x86 architecture big leap forward and we do it in a package where we’ve had very good conversations with the OEMs in the server space and with the customers. And we tested it because if we didn’t see that acceptance we would’ve ended the business a year ago. But we saw that opportunity and we saw the opportunity to rebuild that and to do it in a more consistent way and I think the next generation technology will position us. Now we have to execute and deliver.

Update:

AMD’s CEO also talked about the company’s manufacturing process roadmap and stated that AMD will be transitioning to FinFETs and then to 14nm and 10nm after that. He’s likely referring to 16nm FinFETs which is the next generation node from TSMC. The fact that Rory Read neglected to mention transitioning to 20nm likely means that AMD has already made the transition and is in the production phase.

I wasn’t certain what to make of Rory Read when he first took over at 1 AMD Place. His engineering background was clearly lacking and his answers to technical questions were often painful to read. Three years into his tenure, however, I think Read has proven himself — the AMD of 2014 is in a far better overall position than the AMD of 2011.
At a guess, it seems that Read’s tenure and his original expertise on the business side of the semiconductor industry was meant to help AMD identify new market opportunities and better leverage a new portfolio of products to address them. Lisa Su’s background is more technical — which means she may be better suited to guide the evolution of those technologies as AMD’s CEO.